Who is the Cosmopolitan Consumer? FIIPRIORITY

A recent discussion focused on the cosmopolitan consumer, highlighting insights from Juliana Lam, the founder of Innotir, and Faisal Sultan, the managing director of Lucid Motors in the Middle East. Juliana emphasized targeting audiences who value sustainability, hygiene, fashion, and lifestyle, offering anti-COVID clothing. In contrast, Faisal discussed how Lucid Motors caters to modern consumers seeking personalized luxury electric vehicles with a focus on sustainability.Both speakers acknowledged the changing preferences of millennials and Gen Z, emphasizing the importance of influencers, customization, and sustainability. They highlighted the need for brands to connect with consumers through technology, transparency, and social impact considerations. The use of influencers and key opinion leaders was noted as a way to educate consumers and drive positive change. Furthermore, the conversation touched upon the role of artificial intelligence in understanding and engaging with target audiences. Faisal highlighted AI's potential impact on the automotive industry, enabling personalized experiences and enhanced connectivity in vehicles. Juliana discussed AI's integration in the fashion industry, emphasizing the importance of agility and market responsiveness.