What Will Change the Future of Commerce? Ronaldo Mouchawar, VP MENA, Amazon FII7

The discussion with Ronaldo Mouchawar, Vice President MENA of Amazon, delves into the evolution of e-commerce in the Middle East, emphasizing the impact of the global crisis on the adoption of alternative sales channels. Mouchawar highlights the empowering nature of the internet and mobile phones in reaching customers and expanding product selection. The conversation also explores the convergence of e-commerce, fintech, and social media, emphasizing the role of social platforms in creating interactive shopping experiences. Additionally, the discussion touches on the transformative nature of live stream shopping and the importance of AI in personalizing recommendations and improving the customer experience. Mouchawar also discusses the future of payments, the growth of small businesses in e-commerce, and the significance of empowering entrepreneurs. Overall, the conversation provides insights into the future of commerce, emphasizing the role of technology, social platforms, and financial inclusion in shaping the e-commerce landscape.