In Media We Trust? I Paul Rossi of SportBusiness Group and Tammy Tam of South China Morning Post

The discussion revolves around the evolving concept of trust in media, particularly in the context of the proliferation of social media and technology. The speakers emphasize the importance of distinguishing between trust in media content and personal agreement with the views presented. They also highlight the challenges faced by traditional media in maintaining trust and credibility in a polarized and information-overloaded environment. The need for quality journalism, critical thinking from both journalists and readers, and the investment in credible content and platforms are emphasized. The conversation also touches on the importance of building and promoting a credible media brand, as well as the necessity for readers to understand the value of quality journalism and be willing to pay for it. The speakers express cautious optimism about the future of traditional media brands and the potential for gaining and maintaining trust from the audience.