The Business Of Sport: Disrupting Traditional Models | Greg Norman, Barry Sternlicht FIIPriority

The discussion with Greg Norman and Barry Sternlicht covers various aspects of the golf industry and their business ventures. Norman discusses his passion for golf and the challenges and opportunities in his business, Live Golf. He emphasizes the importance of innovation and sustainability in the golf industry and the impact it has on the entire ecosystem. Norman also addresses the competitive environment with the PGA Tour and the legal battles they are facing. He highlights the need for evolution and adaptation in the industry. Additionally, he shares insights into his diverse business portfolio, including golf course design, wine estate, and beef company. The conversation showcases Norman's dedication to the game of golf and his commitment to driving positive change within the industry.