Reinventing Sports FII6

The panel discussion on "Reinventing Sports" delved into the transformative changes within the sports industry, particularly in Saudi Arabia under Vision 2030. Adwoa Al-Arifi highlighted the significant increase in sports participation and the rise of female athletes. Technological advancements, discussed by Jean Todt and Johan Elias, are revolutionizing both the athlete and spectator experiences, with VR and AI playing pivotal roles. The conversation also emphasized sustainability, with Andrew Liveris and Johan Elias discussing efforts to make global sports events like the Olympics and snow sports climate positive, illustrating a broader commitment to environmental and economic sustainability