Accelerating Digital Transformation with Augmented Reality FII6

In a quickfire conversation at FII 2022, Peggy Johnson, CEO of Magic Leap, explained the distinct roles of augmented reality (AR) and virtual reality (VR). While VR immerses users in a fully artificial environment, AR integrates digital content into the real world. Magic Leap focuses on enterprise applications, such as training and healthcare, where AR can enhance efficiency and reduce costs. Johnson highlighted partnerships with entities like Saudi Aramco, driven by the long-term vision of the Public Investment Fund, which supports the integration of AR technology to meet Vision 2030 goals.