Eddy Maroun, Co-Founder&CEO, Anghami FII6

The discussion centered around the broad application of creativity beyond just media and art, emphasizing its importance in technology, politics, and medical fields. Eddy Maroun highlighted NGAMI's evolution from a music streaming platform to a comprehensive entertainment platform, showcasing various creative endeavors such as NGAMI Originals, partnerships with Sony Music, and the establishment of NGAMI Lab. The talk also touched on the financial challenges faced by the media and art sector in the MENA region and the need for better regulatory frameworks to retain value locally. Overall, the conversation underscored the importance of nurturing and exercising creativity, the characteristics of creative individuals, and NGAMI's role in supporting and connecting creators with their audience and brands.