Preserving Heritage Through Tourism, Powered by Royal Commission for AlUla (RCU) FII6

The panel discussion on "Preserving Heritage Through Tourism" was moderated by Dr. Stephen Brown, Wildlife and Natural Heritage Executive Director at the Royal Commission for AlUla. The panelists, Amr Hamash and Munira Al-Taya, emphasized the importance of sustainable, responsible heritage preservation in tourism. They discussed the need to bridge mutually beneficial aspects of community, heritage, and growth. The conversation highlighted the challenges of achieving sustainable tourism, such as creating awareness about the impact of sustainability on tourism and the need for regulations and quality control. The panelists also emphasized the potential for Saudi Arabia to become a leading tourism destination and the role of the younger generation in driving positive change. Overall, the discussion provided valuable insights into the complexities of balancing tourism with heritage preservation and achieving sustainable tourism.