Amr AlMadani, CEO, Royal Commission for AlUla speaking on Sustainable Tourism at #FII5

The CEO of the Royal Commission for AlUla, Amr AlMadani, spoke about the significance of sustainable tourism in Al-Ula, a UNESCO heritage site in northwest Saudi Arabia. He emphasized the need to balance human presence with the preservation of the oasis and the quality of life for both residents and visitors. The comprehensive regeneration program focuses on the three key elements of place, product, and people, aiming to create a living museum and a leading destination for natural and cultural heritage. Significant investments have been made in tourism and community infrastructure, with a focus on capacity building and job creation. The goal is to achieve a harmonious coexistence between humans and the environment, while preserving the region's history and natural landscape. The CEO also highlighted the importance of economic development without compromising the environment, and the need to uphold values and vision to achieve this balance.