HH Princess Noura bint Faisal Al Saud, Founder, Saudi Fashion Week, on Sustainable Fashion - #FII5

The discussion between Lubna Buzna and Princess Noura bint Faisal Al Saud, General Manager at the Fashion Commission, focused on the development of the fashion industry in Saudi Arabia with a strong emphasis on sustainability. Princess Noura highlighted the Fashion Commission's initiatives, such as Fashion Futures and Saudi 100 Brands, aimed at enabling local talent and promoting sustainable business models. The conversation also delved into the importance of sustainability, innovation, and entrepreneurship in shaping the future of the fashion industry. Princess Noura's passion for fashion and dedication to the industry's sustainable future were evident throughout the discussion. The Fashion Commission's commitment to fostering a thriving and sustainable fashion ecosystem in Saudi Arabia was a key focus. The conversation also touched on the global positioning of Saudi fashion and the importance of engaging consumers in mindful consumption. Princess Noura's inspiring leadership and dedication to empowering local talent and promoting sustainable fashion were evident throughout the conversation.