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Martin Whitaker, Saudi Arabian Grand Prix, Formula 1: What's the Future of Motorsport? - #FII5

28 Oct 2021

The discussion with Martin Whittaker, CEO of Formula 1 and KSA, delves into the significance of hosting the Saudi Arabian Grand Prix and the future of motorsport. The focus is on the development of motorsport globally and regionally, with an emphasis on sustainability and legacy programs for the circuit. The conversation highlights the transformation in motorsport technologies, particularly the shift towards hybrid engines and new aerodynamics, and their impact on shaping the future of the automotive industry. Additionally, plans for engaging the youth and attracting sports fans through differentiated racing experiences, technological advancements, and spectator engagement are outlined. The legacy plans for the Formula 1 circuit in Jeddah, including the development of leisure facilities and community engagement initiatives, are also discussed. Overall, the conversation provides valuable insights into the strategic vision for motorsport development in Saudi Arabia, emphasizing the integration of cutting-edge technologies, sustainable practices, and community engagement to shape the future of the industry both globally and regionally.
Speakers: Martin Whitaker

FII 5th Edition - Riyadh - INDUSTRY - SUSTAINABILITY - Motorsports Development - Hybrid Engines - Youth Engagement - Spectator Experience - Community Initiatives

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