Playing to win: How will global investment drive the future of the sports industry? FII 4th Edition

The discussion revolves around the impact of COVID-19 on the sports industry, particularly in Saudi Arabia and Kenya, and the measures taken to navigate the pandemic's challenges. Esteemed figures such as Badr Al-Qadi, Alejandro Agag, Dr. Amina Mohamed, and Jean Todt share insights on the resilience of the sports industry and the measures taken to navigate the pandemic's challenges. The dialogue emphasizes Saudi Arabia's adaptation of plans and continued investment in sports, hosting major events like the Dakar and securing partnerships with Formula One. Similarly, Kenya's focus on organizing global sporting events, including bidding for the World Athletic Championships, reflects its commitment to nurturing talent and improving sporting infrastructure, despite the impact of COVID-19. The conversation also delves into the impact of the pandemic on motorsport events, emphasizing the need for creativity and resilience in reshaping event calendars and ensuring the safety of athletes and spectators. The dialogue features discussions on the potential economic and financial implications of the pandemic on the automotive and sports industries, as well as the pivotal role of sustainability, innovation, and climate action in shaping future business models. Overall, the conversation underscores the enduring importance of sports in driving economic growth, fostering talent, and promoting sustainability, despite the unprecedented challenges brought about by the pandemic.