Augmented hospitality Future Investment Initiative 2019 Day 1

The discussion revolves around the concept of "Augmented Hospitality" as presented by Sebastien Bzard, Chairman and Chief Executive of Accor, at the Future Investment Initiative 2019. Bzard emphasizes the need for the hospitality industry to expand beyond traditional boundaries, offering services that extend before, during, and after guests' stays. He highlights the importance of providing unique experiences and catering to changing customer demands, advocating for a shift towards "augmented intelligence" rather than "artificial intelligence." Bzard also addresses the impact of disruptive technologies, sustainability, and the challenges faced by the industry. Additionally, he emphasizes the value of human capital and the impact of community engagement and training initiatives on Accor's operations.