Future of flight Future Investment Initiative 2019 Day 1

The discussion with His Excellency Saleh Bin Nasser Al-Jassar, Director General of Saudi Arabian Airlines, covers various aspects of the airline industry. Al-Jassar emphasizes the need for sustainable practices, including the potential use of solar technology in commercial aviation, while acknowledging the challenges and early stage of this development. He also highlights the importance of investing in service quality and digital platforms to meet evolving customer expectations. Additionally, the conversation touches on the environmental impact of the airline sector and the imperative to address sustainability issues. Al-Jassar also dismisses the notion that people fly solely for the purpose of accumulating miles, underlining the broader reasons behind air travel and the minimal impact of mileage incentives on passenger demographics. Overall, the discussion provides valuable insights into the complexities and strategic imperatives of the airline industry, positioning Saudi Arabian Airlines at the forefront of addressing these complex and interconnected issues.