Whats next for movies? Future Investment Initiative 2019 Day 2

The panel discussion at the Future Investment Initiative 2019 focused on the challenges and opportunities in the entertainment and sports industries, particularly in the context of digitalization and changing audience behaviors. Adam Aron, CEO and President of AMC Entertainment, highlighted the company's significant role in the global movie theater business and its expansion plans in Saudi Arabia. AMC aims to open 50 cinemas across the kingdom in the next three to four years, with a focus on providing luxurious experiences for moviegoers. The panel also addressed the challenges faced by the theatrical business in the digital age and the strategies employed to engage audiences digitally, including loyalty programs and new digital products. The discussion underscored the enduring appeal of the theater experience and the company's commitment to enhancing the overall moviegoing experience.