Richard Arnold of Manchester United on the global game Future Investment Initiative 2019 Day 2

The speech by Richard Arnold, Managing Director of Manchester United, at the Future Investment Initiative 2019 highlighted the significant impact of technology on fan engagement, broadcasting, and marketing in the realm of traditional sports, particularly football. Arnold emphasized the club's ability to directly communicate with over 200 million fans worldwide, leveraging technology to tell engaging stories and connect with fans on a global scale. He also discussed the exciting opportunities presented by eSports, with over 100 million fans representing Manchester United in popular games, enabling continuous communication and engagement between live games. Additionally, Arnold shed light on the club's strategic approach to engaging fans in China, where they have nearly 300 million fans, through the rollout of experience centers to cater to the passion and interests of the fanbase. Overall, the speech underscored the club's adaptability and innovative strategies to maintain and enhance fan engagement in the digital age, reflecting its commitment to its global fanbase and the evolving landscape of sports and technology.