Business of sport Future Investment Initiative 2019 Day 2

The discussion focused on the intersection of sports and investment opportunities, with panelists highlighting the potential for growth, innovation, and community engagement within the sports industry. His Royal Highness Prince Abdulaziz Bintouke Al Faisal emphasized the strategic goals of Saudi Arabia in hosting international sports events and the transformative role of technology, media, and data in shaping the future of sports. Noura Sarkar highlighted the creation of high-value impact investing in sports assets through Cosmos, a holding company with subsidiaries such as Cosmos Tennis, Cosmos Studios, and Cosmos Football. The panelists also addressed the evolving landscape of sports, emphasizing the need for creativity, adaptability, and embracing new opportunities, including live streaming, technological innovations, and data-driven approaches. The significance of community, authenticity, and fan engagement was highlighted as essential elements for success in the sports industry. The session concluded with a new playbook for winning the game, focusing on fan engagement, turning players into platforms, reinventing competition, and the unifying power of sports in bringing people together.