12 Jun 2024
In a dynamic discussion, industry experts including Steve Stout, CEO of United Masters and Translation, and a young Brazilian artist and entrepreneur, Ve, explore the evolution of the Latin American music industry. They highlight the rise of independent music, the significant market share it has captured, and the role of technology, particularly AI, in transforming the industry. The conversation also touches on the importance of authenticity in connecting with fans, especially Generation Z, and the potential for music to catalyze broader business opportunities in areas like beauty and clothing brands. The grassroots movement and empowerment of young artists to create their own companies and retain rights to their music are emphasized as key drivers of change.