The Debate - with Amanda Staveley & Jean Todt

The discussion revolves around the impact of branding and performance in sports, particularly focusing on Formula One and football clubs like Newcastle United. The introduction of communication between the pit lane and drivers has revolutionized the audience's experience. The cost cap in Formula One has made the competition more competitive among teams like McLaren, Red Bull, Ferrari, and Mercedes. Amanda Stavely discusses the importance of growing Newcastle's brand internationally, especially in the US market. The debate also touches on the significance of documentaries in expanding a club's fan base and revenue, as seen with Newcastle's collaboration with Amazon. The Premier League's brand is highlighted as a valuable export for Britain, with its media revenue driven by the relegation model. The discussion concludes with the idea that both on-field performance and brand strength are crucial, depending on whether one is a fan or an investor.