HOW CAN CITIES LEAD ECONOMIC REGENERATION?

In a discussion about Al-Aula, Rina Takla, head of business sections at Arab News, highlights the city's role as an engine for economic growth and innovation. The Royal Commission of Al-Aula has invested over $2 billion in infrastructure to develop it as a living museum and cultural oasis. Abir Al-Aqil, acting CEO of the Royal Commission, emphasizes leveraging Al-Aula's unique assets, cultural heritage, and human capital for sustainable economic revitalization. While tourism significantly contributes to Al-Aula's economy, non-tourism sectors also play a crucial role. The city prioritizes agriculture, supporting local farming communities and expanding the food ecosystem. Film production is a newly introduced industry, with significant filming activities already taking place. Partnerships with international institutions like UNESCO and the UK National Archives are crucial for Al-Aula's development, focusing on cultural conservation and sustainable development. Sustainability is at the heart of Al-Aula's development, guided by a sustainability charter with 12 principles. The city has introduced over 2,300 animals into the wild and protected 50% of its lands.