WHO WILL REINVENT THE SKYSCRAPER?

In a lively discussion, Jerry Inzirello, the CEO of the RIA Group, shares insights on the evolving architectural landscape, highlighting a shift from skyscrapers to sustainable and culturally integrated developments. He emphasizes the importance of preserving cultural heritage, particularly in projects like Derea, which is designed to reflect Saudi Arabia's 300-year-old history. The conversation touches on the ambitious tourism goals achieved, with 100 million visits by 2030, and the unique approach to hotel development in Derea, where buildings maintain a cultural aesthetic. Jerry also discusses the financial aspects, noting that Derea is a $64 billion project expected to exceed $100 billion in value by 2030. The project is on time and budget, with plans to list on the Saudi Stock Exchange in the future. The discussion concludes with praise for the Crown Prince's vision and environmental dedication, including planting millions of trees and creating parks to enhance quality of life.