SPORTS SERIES: HOW IS SPORTS A PILLAR ASSET CLASS?

The discussion centers on the transformation of sports into a dynamic asset class, driven by institutional capital and technological advancements. Panelists highlight the importance of data science and research in educating investors and enhancing the sports industry's value proposition. The intersection of team performance and technology is emphasized, with examples like Rory McIlroy's heart rate being displayed during a tournament. The conversation also touches on the global reach of sports, facilitated by technology and generative AI, which helps overcome language barriers. The role of intellectual property in monetizing sports is discussed, with technology offering new ways to engage fans, such as through Web3 projects and sports betting. The panelists also explore the democratization of access to sports assets, allowing a broader range of investors to participate.