Jerry Inzerillo - Group CEO, Diriyah Gate Company

In a discussion about Saudi Arabia's transformation, the focus is on its bright future in tourism, with significant developments in infrastructure and cultural heritage sites. The country is preparing for major events like the 2030 World Expo and the World Cup 2034, aiming to attract millions of visitors. The emphasis is on sustainability and proper distribution to manage tourist growth without compromising the environment. The younger generation's preference for experiences over material possessions is noted, indicating a shift in travel trends. Saudi Arabia's rich history and cultural heritage, such as the UNESCO World Heritage Site of Birya, play a crucial role in its tourism strategy. The kingdom's strategic location and religious significance as the custodian of the two holy mosques also contribute to its tourism appeal. The discussion highlights the importance of balancing growth with sustainability and the potential for Saudi Arabia to become a leading global tourism destination.