Elena Doms - Founder, Earth Plus

Elena Doms, CEO of Earth Plus, discusses her mission to create a significant soil and CO2 cleanup initiative, aiming to transform construction from a carbon emitter to a carbon sink. Her motivation stems from witnessing the effects of climate change in her Arctic hometown, where winters are now much milder than in her childhood, with temperatures that used to reach minus 30 degrees now considered abnormal at minus 7 or above 2. Earth Plus utilizes specific plants to extract forever chemicals from contaminated soils, which are then used to produce carbon-negative construction materials . The startup is expanding its restoration efforts beyond Belgium to countries like Spain, India, and the US, achieving remarkable results in pollution cleanup and CO2 reduction. Doms emphasizes the need for radical collaboration and action to address climate challenges, especially as the Arctic warms four times faster than the global average. She expresses hope for increased investment in sustainability, particularly in the Middle East, to support their projects.