Jan Alessie - Co-Founder & Managing Director, World Football Summit

Football is a global sport with significant commercial growth over the past 30 years, becoming a valuable industry. Saudi Arabia, an ambitious nation, is set to host the 2034 World Cup, which is expected to leave a lasting legacy. The World Football Summit, an international platform, brings together stakeholders to discuss the business of football, emphasizing its economic impact, such as contributing 1.8% to Spain's GDP. Saudi Arabia's World Cup is anticipated to unite the country and drive infrastructure development, including new stadiums and airports. The event is also seen as an opportunity to change global perceptions of Saudi Arabia. Football's popularity is growing in the U.S., aided by events like the World Cup and the influence of players like Messi. New technologies, including AI and blockchain, are revolutionizing the industry, enhancing fan engagement and sustainability.