Brian Strong - Chief Transformation Officer at SADAFCO

In a recent discussion, a company has signed an MOU with Hyperview and is partnering with Aramco to test the first hydrogen vehicle in Saudi Arabia for long-haul distribution. They plan to add solar panels to nine sites in Saudi Arabia, generating a total of 6.4 megawatts of energy. The company is committed to saving 6 billion liters of water in their manufacturing process over the next 10 years. Recycling efforts have improved significantly, with up to 96% of waste now being recycled. The company is celebrating its 50th anniversary and is known for its successful brands, Saudia Milk and Saudia Ice Cream. Their sustainability strategy focuses on road transportation, energy management, and water management. They aim to achieve a net-zero fleet in the next 10 years by testing cleaner energy formats. A recent deal with Siemens will digitize their factories over the next three years. The company sources dairy ingredients globally and reconstitutes them in long-life dairy formats in Saudi Arabia. The momentum for change in Saudi Arabia is strong, driven by its young population.