HOW IS TECHNOLOGY DISRUPTING THE SKY?

Riyadh Air is preparing to launch its services by the end of the year, aiming to bring glamour and grace back to air travel with a focus on digital innovation and customer experience. The airline is leveraging technology to reduce travel friction, offering a concierge-like digital experience that suggests additional services and events to travelers. Partnerships with airlines like Delta and Singapore Airlines are key to expanding their network and offering seamless travel experiences. The youthful market in Saudi Arabia, with its high technology adoption, presents an opportunity for Riyadh Air to innovate without the constraints of legacy systems. The airline has placed significant orders with Boeing and Airbus, despite current supply chain challenges, and is optimistic about future improvements. Riyadh Air is excited about the potential to connect 100 international cities by 2030, with a focus on enhancing guest experience through digital solutions. The airline is also promoting Saudi Arabia as a top tourism destination, highlighting attractions like Alula and Dariya.