IS THIS THE END OF TRADITIONAL MEDIA AS WE KNOW IT

Jeff Zucker discusses the challenges and opportunities in the media industry, emphasizing the need for legacy media to embrace new technologies and creators to stay relevant. He highlights the importance of authenticity in news delivery, noting that younger audiences value genuine content. Zucker shares his current ventures with Redbird IMI, focusing on investments in digital news, live events, and entertainment. He mentions successful projects like Front Office Sports and EverWonder, which are growing rapidly. AI is seen as a tool that can enhance journalism, though it won't replace the need for human reporters. Zucker reflects on his career, sharing personal anecdotes and insights into his leadership style.