IS THE CENTER OF GRAVITY FOR SPORTS SHIFTING TOWARDS SAUDI ARABIA

In a dynamic discussion, experts explore the shifting power dynamics in the sports world, particularly focusing on Saudi Arabia's growing influence. The conversation highlights significant investments in sports assets like the Italian and Spanish Super Cups, and the strategic role of the Public Investment Fund (PIF) in supporting sports like tennis. The panelists discuss the importance of digital transformation in sports, with DAZN being a key player in adapting to changing consumer behaviors. The conversation also touches on the challenges and opportunities in promoting tennis in Saudi Arabia, emphasizing the role of technology in democratizing access to performance data. The discussion further delves into the strategic focus on event-based sports, which are seen as more feasible for Saudi Arabia compared to league-based sports. The potential for growth in women's sports is also highlighted, with an emphasis on storytelling and cultural connections.