Gabrielle Rubenstein - Co-Founder, Manna Tree Partners

Gabrielle Rubenstein from Manna Tree Partners shares insights on the growth of the health and wellness industry, emphasizing its rapid expansion driven by consumer demand, particularly among women. She highlights the importance of data accessibility, noting that at-home tests now offer extensive biomarker information, empowering individuals to make informed health decisions. The conversation touches on the role of social media in influencing consumer behavior, with people increasingly turning to online platforms for health-related purchases. Ellie discusses the strategic approach of investing in established categories like real eggs and dairy, avoiding consumer adoption risks associated with newer trends. She also mentions the impact of AI and technology in democratizing health care, making it more accessible and scalable. The focus is on creating solutions that promote longevity and well-being for all, not just the wealthy. Ellie expresses excitement about the potential of AI in enhancing supply chains and improving everyday health practices.