Ted Leonsis - CEO, Monumental Sports & Entertainment
Ted Leonsis - CEO, Monumental Sports & Entertainment
21 Feb 2025
Ted Leonsis discusses the significant role sports play in defining a city's culture and personality, emphasizing that sports, along with universities and iconic real estate, are key cultural markers. He highlights the importance of sports in community building, noting that millions of people engage with sports venues and media annually. Leonsis mentions the integration of technology, particularly AI, in enhancing the fan experience by utilizing real-time data for media products. He also touches on the growth of esports, mentioning Team Liquid's involvement and the creation of an esports chess team2. Women's sports are identified as a growth area, with the WNBA experiencing significant expansion. Leonsis expresses interest in how policy, politics, and technology intersect with sports, aiming to innovate through new businesses and leagues. He underscores the importance of long-term investments in sports, supported by sovereign wealth funds like PIF, to create lasting value for cities and countries.