John Keppler - Executive Chairman, iyris inc.

John Keppler, executive chairman of Iris, discusses the collaboration between the U.S. and Saudi Arabia, emphasizing the role of the Center for Desert Agriculture at KAUST in developing technologies for growing fresh produce in harsh climates. These innovations are exported globally, targeting markets like the U.S., Mexico, and the GCC region. Iyris's heat-blocking technology in greenhouses reduces heat load, improving plant health and yield while using less water and electricity. The company aims to mitigate climate change impacts in regions like the southeast U.S. and Mexico.