Massimo Calvelli - CEO, ATP

Massimo Calvelli, CEO of the ATP, discusses the transition in tennis following the retirement of major stars like Federer and Nadal. He emphasizes the potential of the younger generation and the importance of storytelling to maintain audience interest. The ATP focuses on fan engagement and innovation, including AI and digital transformation, to enhance the sport's appeal. Calvelli highlights the importance of reducing fragmentation in tennis and mentions a strategic partnership with PIF to support integration. He also discusses potential commercial mergers with the WTA and plans to bring top-level events to Saudi Arabia.